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Chad W. Beckerman

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NERDS PREVIEW BROCHURE—SAMPLE CHAPTER

May 28, 2009

http://issuu.com/hnabooks/docs/nerds
Tags Brochure, Ethen Beavers, Michael Buckley, NERDS, design
← BEA is Coming "BRACE YOURSELF"Interior Art Preview of NERDS →

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Terrible Two
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about 9 years ago

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The Art of Rube Goldberg

Designed by Chad W. Beckerman and Sara Corbett

About the book

Not many of us make it into the dictionary as an adjective. But then again, Rube Goldberg was no ordinary noun. He was a cartoonist, humorist, sculptor, author, engineer, and inventor, and in a 72-year career he wrote and illustrated nearly 50,000 cartoons. Goldberg (1883–1970) was the most famous cartoonist of his time, best known for his comical inventions, which were syndicated in daily newspapers throughout the world. Author Jennifer George celebrates all aspects of her grandfather’s career, from his very first published drawings in his high school newspaper and college yearbook to his iconic inventions, his comic strips and advertising work, and his later sculpture and Pulitzer Prize–winning political cartoons. Also included are essays by noted comics historians, rare photographs, letters, memorabilia, and patents, many reproduced here for the first time. Brilliantly designed and packaged to capture the inventiveness of Rube Goldberg’s work, The Art of Rube Goldberg is a coffee table book the whole family can enjoy. 
From Merriam-Webster’s Dictionary:

 


Rube Gold·berg. adjective \rüb-ˈgōl(d)-ˌbərg\: accomplishing by complex means

 


what seemingly could be done simply <a kind of Rube Goldberg contraption . . . with five hundred moving parts —L. T. Grant>; also: characterized by such complex means. also:Rube Gold·berg·i·an